How to Choose the Right Outdoor Signage Material for Your Store

Admin/ September 24, 2024/ Marketing, Signs & Graphics/ 0 comments

Outdoor signs are your store’s tireless marketing ambassadors – they catch the eye of every passerby, whether that person is a newcomer to the area or just a regular customer. But how can you choose the right signage material for your needs? Your chosen sign material will need to protect the information, lettering, branding and symbols displayed from everything from sun exposure to heavy rain, sleet and snow. The following tips can help you find the best material for your business.

Consider Weather and Average Temperatures

Your location may impact the type of signage you need, with certain materials being better suited for specific weather conditions than others. For example, if your location is near the coast and subject to salty air, your signage will need to be corrosion-resistant. If you live in a hotter climate, your sign will need to be UV-resistant to avoid premature degradation. Likewise, if your sign will be free-standing, you’ll want to ensure that it can stand up to thermal stresses without warping or cracking.

Budget

It’s important to balance your budget with the desired lifespan and visual appeal of your signage. For example, if you only need a short-term promotional sign to let customers know about an upcoming event or seasonal sale, you can afford to choose a cheaper material that won’t last as long. But if you’re looking for signage that will represent your brand for years to come, investing in higher-quality materials upfront can save you maintenance and replacement costs in the long run.

Think About Installation and Maintenance

A good sign will need to be easy to install, reducing labor costs, as well as require minimal maintenance in order to maintain its appearance. Some materials are also more resistant to damage, such as vandalism and wear-and-tear, than others.

One of the most popular choices for outdoor signage is aluminum, a lightweight and hardwearing metal that can be formed into all kinds of shapes. It’s also highly recyclable, making it a great choice for businesses concerned with their environmental impact. Another option is high-density urethane, or HDU, which is designed specifically to replace wood in carved applications. This durable, weather-resistant material carves like wood, sands well and takes opaque paints easily. It’s a great choice for businesses that prefer the look of wooden signage, but want the added benefits of weather resistance and durability.

When investing in outdoor signage for your store, it’s crucial to work with the best signs and graphics company to ensure your signage is effective, durable, and visually appealing. Working with the best sign shop ensures that your outdoor signage becomes a powerful marketing tool for your business. From design to installation, the right professionals will guarantee that your sign attracts customers, enhances your storefront, and boosts your brand’s visibility. With the right signage, you’ll make a lasting impression on potential customers and set your business up for success.

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